Control your ad frequency on connected TV

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Better viewer experience and use of your CTV media dollars

With Display & Video 360, you can already control how many ads CTV viewers see across YouTube and YouTube TV apps. Separately, you can also set a frequency goal for ads running across other CTV apps. Now, for the first time, you can manage CTV ad frequency across both.

Let’s say you set a frequency goal of five ads per week for your CTV campaign. Instead of showing up to five CTV ads on YouTube and five ads on other CTV apps, Display & Video 360 will now aim to show your ad no more than five times total. Viewers won’t see your ad more than they should as they navigate across YouTube, Hulu or any of their other favorite CTV apps. This more user-centric approach lowers your risk of triggering ad fatigue.

It can also help you get more bang for your buck. By more evenly distributing CTV ad budgets across viewers, you can get more reach for the same budget. But don’t just take our word for it — to determine the reach benefit of this new feature on your next CTV campaign, you can run a Unique Reach report or use the cross-channel frequency quantification tools in Display & Video 360.

Display & Video 360’s cross-channel CTV frequency management solution works for all formats, exchanges, CTV devices and deal types. This includes content on the YouTube and YouTube TV apps watched on CTV devices. For example, you can set a single ad frequency goal across an ESPN Programmatic Guaranteed deal and your YouTube sports campaign.


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