Advertising has experienced many big shifts, and this moment is no different. One thing is clear: The future of advertising fueled by AI isn’t coming — it’s already here.The role of advertising for businesses and the internet is as critical as ever. People come to Google to find answers to their questions, discover new things…
Drive peak campaign performance with new agentic capabilities
Marketing Advisor will do more than simply answer specific questions via text or voice. It’s also designed to proactively help advertisers run assessments and identify strategies across their entire business. For example, it will recommend and apply strategies across multiple lines of business, offering insights like seasonal trends for particular product categories.It’s particularly helpful when…
Get more from your ads with the latest AI measurement tools.
Consumer journeys are more dynamic than ever, and marketers are under pressure to connect every ad dollar to the bottom line. That’s where AI-driven measurement comes in. We’re announcing updates to help advertisers strengthen their modern measurement toolkit and first-party data strategies:First, we're making incrementality testing more accessible with significantly lower spend thresholds and improved…
More opportunities for your business on Google Search
We already see more than 5 trillion searches on Google annually , and with AI, we're continuing to expand the types of questions that people can ask. AI Overviews is one of the most successful launches in Search in the past decade.In our biggest markets like the U.S. and India, AI Overviews are driving over…
4 new ways Google AI powers creativity
For businesses looking to stand out, the constant need to create a variety of new and engaging visual assets can be overwhelming. The good news? Google AI has become a powerful creative partner, offering innovative tools across our ads and merchant platforms to effortlessly transform a brand's vision into stunning reality.Here are four new ways…
Five Toyota Group Companies to Accelerate Skill Development and Innovation in AI and Software | Corporate | Global Newsroom
Comments from the Leaders of the Five Companies Dr. Gill Pratt, Toyota's Chief Scientist said, "There is tremendous enthusiasm across global Toyota for leveraging AI to improve speed and efficiency in everything from manufacturing to design to office work, and to create new products that utilize AI. While we cannot predict the future, especially in…
Expand your universe of conversions with Smart Bidding Exploration.
When marketers react to past performance and short-term goals, they can miss opportunities.For example, a mortgage lender likely already bids successfully on high-performing, reliable queries like "mortgage" or "home loan” when advertising on Search. Google's systems know these queries will generally help them achieve their ROAS targets. But is the lender missing even more leads?Today,…
Google Cloud and NVIDIA are starting a new developer community.
At Google I/O ‘25, we introduced a new Google Cloud and NVIDIA developer community, a dedicated forum to connect with experts from both companies.In the coming weeks, community members will gain access to exclusive learning content jointly curated by Google Cloud and NVIDIA, and credits for experimentation and prototyping. Join on our website today. Source
SynthID Detector — a new portal to help identify AI-generated content
Advances in generative AI are making it possible for people to create content in entirely new ways — from text to high quality audio, images and videos. As these capabilities advance and become more broadly available, questions of authenticity, context and verification emerge.Today we’re announcing SynthID Detector, a verification portal to quickly and efficiently identify…
Exploring How AI-generated product designs are disrupting traditional manufacturing
In the dynamic world of manufacturing, a silent revolution is taking place, driven by the power of artificial intelligence (AI). As we delve into how AI-generated product designs are disrupting traditional manufacturing, we uncover a landscape where innovation meets efficiency, and where the future looks strikingly different from the past. The Rise of AI in Product Design The integration of...