Asia-Pacific is home to a vibrant developer community. The creative apps and games they’ve built reflects the region’s diverse cultures, tech skills and avid love for gaming — making them a major force in Google Play’s ever-evolving offerings.Here are three ways Asia-Pacific’s developers are changing the game for Play.Championing local culturesAsia-Pacific developers have a knack for weaving local traditions, stories, food and art into their apps – proudly celebrating their unique heritage and sharing the region’s vibrant diversity with the world.Indigemoji, for example, offers a sticker set of Indigenous Australian emojis that allow indigenous communities to express themselves in their own languages. As the co-founders put it: “Emojis are the world’s newest language. Many Indigenous kids text almost exclusively in emojis. English is often a third or fourth language, and texting is hard.” They’re just one of 50 inspiring Australian app and game creators who featured in #WeArePlayAustralia, where we showcase the diversity and scale of developers using Google Play to grow their business and solve important challenges, resulting in a positive impact on their business or local economies.
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