Advertising has experienced many big shifts, and this moment is no different. One thing is clear: The future of advertising fueled by AI isn’t coming — it’s already here.The role of advertising for businesses and the internet is as critical as ever. People come to Google to find answers to their questions, discover new things…

Marketing Advisor will do more than simply answer specific questions via text or voice. It’s also designed to proactively help advertisers run assessments and identify strategies across their entire business. For example, it will recommend and apply strategies across multiple lines of business, offering insights like seasonal trends for particular product categories.It’s particularly helpful when…

We already see more than 5 trillion searches on Google annually , and with AI, we're continuing to expand the types of questions that people can ask. AI Overviews is one of the most successful launches in Search in the past decade.In our biggest markets like the U.S. and India, AI Overviews are driving over…

For businesses looking to stand out, the constant need to create a variety of new and engaging visual assets can be overwhelming. The good news? Google AI has become a powerful creative partner, offering innovative tools across our ads and merchant platforms to effortlessly transform a brand's vision into stunning reality.Here are four new ways…

When marketers react to past performance and short-term goals, they can miss opportunities.For example, a mortgage lender likely already bids successfully on high-performing, reliable queries like "mortgage" or "home loan” when advertising on Search. Google's systems know these queries will generally help them achieve their ROAS targets. But is the lender missing even more leads?Today,…

At Google I/O ‘25, we introduced a new Google Cloud and NVIDIA developer community, a dedicated forum to connect with experts from both companies.In the coming weeks, community members will gain access to exclusive learning content jointly curated by Google Cloud and NVIDIA, and credits for experimentation and prototyping. Join on our website today. Source

Advances in generative AI are making it possible for people to create content in entirely new ways — from text to high quality audio, images and videos. As these capabilities advance and become more broadly available, questions of authenticity, context and verification emerge.Today we’re announcing SynthID Detector, a verification portal to quickly and efficiently identify…

Experiencing AI naturally with Android XR glassesToday on the Google I/O stage, we gave a deeper look at glasses with Android XR.For over a decade, we’ve been working on the concept of smart glasses. With Android XR, we’re taking a giant leap forward.Equipped with a camera, microphones and speakers, these glasses work in tandem with…

Meet the Google AI Pro and Google AI Ultra plansStarting today, we’re introducing two subscriptions: Google Al Pro and Google Al Ultra.With Google Al Pro you'll get a suite of Al tools for $19.99/month. This Pro plan will level up your Gemini app experience, and replace and expand on Gemini Advanced. It also includes products…